During SMX Advance in Seattle, Bing has launched several updates to their webmaster tools. SEO Specialist estimate that Bing’s new Link Explorer might be one of the most popular features in this extensive update, partly replacing Yahoo Site Explorer.
Bing SEO Reports
Bing Webmaster tools now also show SEO Reports. The reports attempt to describe the severity and amount of work you need to do in order to comply with SEO best practices. While missing titles might be described as high severity, missing image alt attributes are classified as low severity. Further SEO issues with high severity are pages without h1-tags, missing meta descriptions or too long or too short meta descriptions.
Appearance and CTR in Bing
Bing now shows several metrics to determine how well you have >>search engine optimised your website, such as clicks from search, appearance in search, pages crawled, crawl errors and pages indexed. If you care about search engine rankings, it’s very useful to check those reports a few times a month.
Bing Crawl information
The detailed crawl info can help you detect request errors, internal server errors and 301-redirects. It also shows detected malware and robots.txt issues. However, the most interesting update might be the one below:
Link Explorer, an improved version of Yahoo Site Explorer?
Bing now also offers a new and user friendly version of Site Explorer, where you can filter any website’s backlinks based on anchor text, source and more. It gives new dimensions to link valuation and I’m sure many people looking for a free backlink tool will appreciate the re-launch of Bing’s new version of Yahoo Site Explorer.
In general, the latest updated are very helpful and it feels like Bing offers more interesting tools than Google Webmaster Tools at the moment. The only catch is that Google is still a considerable more used search engine than Bing, so only using Bing Webmaster Tools is not enough.