After Majestic SEO latest addition of trust metrics, Cemper.com decided to add additional features helping to classify backlinks. The latest update of LinkResearchTools include both power and trust metrics, which in combination can be very useful to help decide if certain links are worth going for or not. After all, link builders need to know how relevant certain links are and Cempers graphic tools certainly helps.

Help identifying how search engines classify sites

By using the new link quality factors from Cemper.com, webmasters and search engine optimisers can easier determine a site’s strength and trust, in a similar manner to how search engines tries to break down the quality of backlinks.
• Cemper Trust is one of the new metrics which measure how trusted certain links are.
• Cemper Power is an alternative method to rank the power of a link.

How can the new tool be used in practice?

Links with low power AND low trust are the low quality links, which you want to avoid. The backlinks with high power but low trust can be called the risky links, which make your link profile looking dodgy and fake. What you rather should aim for are links with high trust, regardless if they have low or high power.
Image inspiration: LinkResearchTools.com

One of the most useful additional additions include the anchor text cloud, which are more helpful than ever after Google’s latest anchor text focused updates.
More information about the new link metrics from Cemper can be found here.