While kids are waiting for Christmas, many webmasters have been waiting for a Google disavow links tool to handle negative SEO or backlinks which are hard to remove. Google have listened to what webmasters and search engine optimisers would like have and created a similar backlink tool the one from Bing.
Bing was first this time
Over 3 months ago, Bing launched their disavow link tool. It’s a neat little instrument within Bing webmaster tool where you can submit certain backlinks to be ignored. Simply enter a URL and choose disavow or export a list full of URLs if you rather upload all at once. Here is a screenshot how Bing’s disavow link tool looks like:
Google’s version of the disavow link tool
The new tool from Google is not much different from Bing’s. Matt Cutts explicitly explained that it’s not for everyone, but might be useful if you got warning messages regarding unnatural links and are unable to remove some of them. Some examples of bad backlinks according to Mr Cutts might be paid links, blog spam and comment spam. If you used a professional SEO Specialist there is probably no need for this tool.
Risks with removing backlinks
Removing too many links at once are associated with ranking problems in Google. Most notably, your site will appear very spammy and unnatural if you remove too much and your monthly new link ratio might be negative for several months. Unless you are able to generate content, whitepapers or videos attracting multiple new links it might therefore be very dangerous for your search engine rankings to remove backlinks plenty of backlinks at once.
Tired of reading? Check out this video about disavow links instead: