Bing’s close relations with Facebook, Twitter and other social networks have turned into new functionality on Bing.com. The search engine has just rolled out social functions giving users a more personal feeling and helping hand when searching the web. The idea behind is based on that it should be easy and quick to interact and take action with both friends and experts without compromising the core user experience.

How does Bing’s new social functionality work?

While search engines originally have been built around keywords and text links directing users to pages, Bing now try to add a second dimension – social interaction. With the new functions in Bing you can browse the web while getting information about what your friends think about it.

After all, most people tend to consult friends or experts before making decisions. People trust people, eg. close friends and specialists, and that is why Bing have made tremendous efforts to integrate their search engine with Facebook and Twitter.

For instance, when searching for Seattle restaurants, this is how it will look like.

As you can see, a new grey sidebar appears to the right. Here you can ask friends, experts and enthusiasts for advice. Not only Facebook and Twitter is integrated, even information from Foursquare, Quora, LinkedIn, Google Plus and Blogger will appear here.
The new social experiments, which surely will become a regular feature, are going to roll out on mobile phones within a few weeks. American users can visit www.bing.com/new to try it out. It’s not decided when people in UK will be able to see this go live.