In an attempt to differentiate themselves while providing a highly sought after feature, Majestic SEO has managed to create a useful and visual appealing functionality to measure link trust and link profiles for websites.

Relevant and credible backlinks or the lack thereof has been widely discussed lately because of the recent Google updates. Many websites, over 1 million it seems, have been affected by the algorithm updates to manoeuvre dodgy link building techniques.

After Yahoo! closed down their Site Explorer showing detailed backlinks data for free, it’s been a wide open market for new and innovative link building tools. Some of the more innovative and useful link tools apart from Majestic SEO include Link Research Tools and OpenSite Explorer. However, none of the others are using the very helpful graphs giving a brief indication of how trusted some backlinks are.

How does the Majestics new link tool work?

Two new metrics to evaluate backlinks have been included in this update; trust flow and citation flow. While citation flow gives a predictive number between 0-100 of how influential certain backlinks and how many links there are, the trust flow metric is as the name indicate a predictive metric for how trustworthy inbound links are.

Our team at SEO Specialist look forward to evaluate this tool a bit more. If you want to learn how to detect paid or dodgy links yourself, read our SEO guide.