SEO School
Search Engine Optimisation News
-
Majestic SEO Launches Visual Trusted Link Profiles
In an attempt to differentiate themselves while providing a highly sought after feature, Majestic SEO has managed to create a useful and visual appealing functionality to measure link trust and link profiles for websites. Relevant and credible backlinks or the …
-
Best practices for link title attributes
Barry Schwartz found an interesting discussion at Google Webmaster Help about sneaky usage of link title attributes. Even though it’s an unusual problem, I might be interesting to look into a bit more. Do link attribute penalizes actually exist? It …
SEO Analysis
The very first step to a successful search engine optimisation is to deeply analyse where your website is now. This way, we can determine what’s left to do regarding your SEO efforts.
Where to start analysing your website?
The first thing we usually advise you to do is to compare yourself with the leading online competitors. In this guide, SEO Specialist analyse how well you are doing in Google, Yahoo! and Bing for your major keywords.
Furthermore, we examine the content of your website and analyse if any conversion metrics are used.
Can your content be found?
SEO specialist recommends that you check how many pages you have published and indexed in Google, Bing and other search engines. A low number of indexed pages can indicate technical problems, or that your web architecture needs a look at. On the other hand, a high number of indexed pages can be an indicator of authority and a good possibility for high rankings.
Keywords, headlines and titles
Initially, we try to figure out which keywords and phrases you’ve been using before optimising the website.
By doing an extensive keyword analysis, we find out your potential search volume. Analysing the keywords extracted gives a deeper understanding of your users search behaviour. After all, your website’s success factors are based around how well you’re understood and listened to by your site visitors.
SEO Specialist also determines what to consider regarding titles, headlines, internal links and external links.
How is your backlink status?
Firstly, we analyse how to find out about your current backlink status. Having many quality links pointing to your site is a strong indicator of trust and success for most major search engines.
Lastly, we go into usability factors, possible technical issues, current search engine rankings and possible ranking improvements. Want a quick sneak peak of what matters the most in search engine optimisation analysis?
A short version of the entire SEO analysis chapter (#1-15) is documented in our SEO analysis conclusion.