Search Engine Optimisation News
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Google just launched a new tool, Google Keyword Planner. The search engine aim to to replace current overlapping usage of their Keyword Tool and Traffic Estimator according to a recent post. So instead of two appraised tools they decide to …
7. Are your headlines SEO friendly?
Headlines are the 2nd most important on-page ranking aspect. Even though it’s a rather basic factor in search engine optimisation, you get a considerable positive effect if headlines are being used optimal. Learn how to create SEO friendly headlines below.
What Is A Web Page Headline?
A short definition of what a headline is can be: A headline is the heading or sub-heading of a web article. A picture of a main headline and sub headline in web content is shown below.
PIC 1: Main Headline
PIC 2: Sub Headline
What’s the meaning of a headline?
The purpose of a headline is to describe what a certain article is about. A good headline will convince the reader to read the whole article, where as a not so good one will more likely put them off.
Why are headlines so important?
For search engines, headlines basically mean “a more important piece of content than rest of your webpage copy”. If you view headings in the same way, and spend time to create perfect headlines, prominent search engine rankings will follow (- at least if you follow rest of SEO School’s advice).
Headline engagement: the 80/20 rule
From your average website visitors, 80 % are likely to read your headlines. However, only 20 % of your visitors will read the rest of your content. The better the headline, the more likely you are to convert your visitors. So what can you do to make your web visitors read more of your content?
Unique sub headlines for increased scan ability
Having sub-headlines (h2, h3 or even h4) makes your website more user friendly, easy to read and quicker to scan through. This way, your readers are more likely to read more of your content. At the same time, you make it easier for search engines to understand what the main topics on your site are about.
How to measure if your headlines are search engine friendly?
Feel free to test our free seo review tool. Here, you will get a score from 1-10 depending on how well optimised your headlines are to your webpage’s content.
Want to create a SEO friendly headline?
It’s possible to learn the basics behind how to create SEO friendly headlines in a few minutes.