SEO School
Search Engine Optimisation News
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Majestic SEO Launches Visual Trusted Link Profiles
In an attempt to differentiate themselves while providing a highly sought after feature, Majestic SEO has managed to create a useful and visual appealing functionality to measure link trust and link profiles for websites. Relevant and credible backlinks or the …
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Best practices for link title attributes
Barry Schwartz found an interesting discussion at Google Webmaster Help about sneaky usage of link title attributes. Even though it’s an unusual problem, I might be interesting to look into a bit more. Do link attribute penalizes actually exist? It …
Off-Page SEO
In order to reach your highly set goals, it’s essential to handle link building. When your on-page SEO is done properly, and you continue to add new and interesting content, there is especially one major ranking factor left – link building.
Here is an overview of what to consider regarding off-page SEO:
Importance of links
Find out the main reasons why link building is so important. You can also read about the major link building myths.
How to attract links?
There are many ways to get links. Some of the most popular methods are surely the following:
- Natural Links: If you create excellent content, your have a good chance of attracting backlinks naturally from forums, blogs and microblogs.
- Link Baits: Ever hoped to get 25 unique backlinks in one day? With link baits it’s possible. Start doing research about what people want to read about in your niche, and get started writing.
- Link Exchanges: While large scale link exchanges are often penalized by google, small scale link exchanges with a few friends in your industry can make a little difference to your current search engine ranking.
- Link Directories: Even though many link directories use questionable methods, there are still a few trusted ones. Find out more about trusted and less trusted web directories.
- Articles & Guest Posts: A nice way to get relevant and valuable backlinks is by doing guest posts on related blogs or websites. Find out more about guest posting and article directories.
How do you valuate links?
Do all links give the same value? No, they certainly don’t. Differences in link power can fluctuate significantly between web sites. To be better equipped when hunting links, you should read our guide about Link valuation metrics.
Aim to get a steady flow of new incoming links every month, rather than getting 100′s of new links a certain week. Focus on attracting a few relevant and trusted links, rather than a large amount of low quality links.
Bought links?
Ever thought about buying backlinks? Before you do it, read our chapter about ‘Risks and opportunities buying links‘. Further, you can find out how paid links might be detected.
Finally, if you want a summary of the entire Off Page SEO chapter, you can read our Link building conclusions.