On-Page SEO

On-Page SEO is the art of creating content with both search engines and users in mind. If your on-page SEO is successful, search engines will clearly understand what you try to say, while users will love what you write about and take action accordingly.

In this chapter of SEO School, we give you advice on what to consider when focusing on your website’s content.

What is on-page SEO?

On-Page SEO is primarily about how well you have done your keyword research, how the content on your website is presented, but also how users find and use your navigation and content. A reality check can be done by doing a Free SEO Review.

Do you deserve to rank higher?

A search engines goal is to rank web pages that deliver the best, most functional, informative, updated and user friendly webpage highest. A web page that aims to rank in the top of Google must be able to show the value, or risk losing placements to those offering better content and services.

Which on-page factors matters the most?

While it’s always hard to point out just one or two factors, most SEO experts would probably agree that creating SEO friendly titles and headlines are the two most important factors in on-page SEO. Other on-page factors such as meta descriptions do not have a direct ranking effect, but will indirectly affect CTR and probably even search engine rankings.

Other web page factors to consider is continually updating website content, make sure to set alt text on images, create unique business features and make it user friendly. Further,
be careful with external links and solve technical website issues.

In order to achieve higher search engine rankings in competitive sectors,  read all our on-page factors (#16-30).

If you only have limited time and want a quick overview of what matters the most, you can read our On-Page SEO Conclusion.