17. Adding New Content

Users prefer when content is fresh and recently updated. Nobody wants to read old news, right?


Here is what to consider with regards to search engine optimisation and continuously updating content.

Continuously adding new, fresh & interesting content

By frequently adding news you make sure to stay interesting and up-to-date. There are many ways to include new content to your website, such as with blog posts, Twitter syndication, Facebook integration or manual updates.

Keep your current web content updated

It’s also important to update existing pages on your website, in order to always have relevant and timely information.

Are there any ranking benefits of continuous content updates?

Yes, there are benefits of updating your web content frequently. Search engines like Google, Yahoo and Bing all prefer new and fresh content. This is a way of showing that you are ‘in the front of the game’. Continual updates a few times a week are more or less a requirement in order to rank well in competitive segments.

How to get your content updated?

There are many ways to get continued updates of your website content.

You can for instance hire an in-house or external content writer, who understands how to write search engine friendly web content. Alternatively, let various people in your company write one an article each week. You can also arrange guest posts from authoritative people in your industry.

Finally, by combining Twitter and Facebook applications within your website, you can get more interaction on your site.