SEO Specialist now has two black cabs driving around London, promoting the new campaign website called www.HowToBeFound.co.uk.

How to be found online might sound easy, but businesses often forget or take shortcuts to some of the most fundamental issues in online marketing.

One of the first and most essential steps to get right are to launch your websites on prominent domain names. It should be common sense, but we often see companies using alternative TLD (example: .info or .co), second best spellings (example: ‘z’ instead of ‘s’) or extra words making the domain name longer and confusing for end users.

SEO School vs How to be found online
SEO Specialist earlier guide, SEO School, give an overview of the most specific factors in  website optimisation, while the new campaign site discuss many of the small but important steps in the online marketing process. In addition to our recommendations for domain names, the new site feature content tips, search engine optimisation suggestions and challenges and opportunities with paid search.

The new site goes live next week, but the colourful taxi adverts with our logo are already live. Go to Transport Media for more info about the online marketing campaign and about taxi adverts in general and read their latest press release about SEO Specialist taxi adverts.