Website traffic is usually heavily seasonal and dependent on weather and holidays. In this blog post, SEO Specialist discuss seasonal web traffic trends and how to cope with it.

How does the summer affect traffic to British websites?

Most Brits begin their holidays in end of July and have it for 2-4 weeks or about 3 weeks in average. While many actually surf the Internet quite a bit from work, the Internet usage tend to decrease while being away from work for most people (SEO’s excluded).
During summer, many people go abroad for 1-2 weeks and use Internet very limited during this time. If the weather is good during holiday, website traffic goes down heavily for most types of websites. Sunny days like today, which everyone been waiting for, it’s not uncommon with 50 % less traffic or even more.

Summer means time to improve you site

Instead of waiting for traffic to increase again, it’s high time to improve your site. Begin with watching your web analytics and find out which keywords leading to high bounce rate. Summer is also a good time to create unique and new interesting content.

What are you doing with your website during summer?