Some of the most expensive advertising spots in the world, Super Bowl final adverts, used to be very secret until the match day. This year, over 10 advertisers have released teasers to get the most out of their marketing budget and brand exposure. Among the other trends this year are advertisers asking their users for photos through social media channels such as Twitter.
How much is a 30 second Super Bowl Advert?
CBS television revealed some of the 30 second spots on Super Bowl 2013 sold for over £2.5 million ($US4 million), while the average advertiser paid £2.37 million ($US 3.75 million) for half a min airtime. You certainly need to have a broad target group to get ROI in that investment. Alternatively, get some highly targeted search engine optimisation traffic considerable cheaper.
Which Super Bowl commercials are live so far?
It seems like there are quite a few fun adverts on YouTube for Super Bowl 2013. Here are some of the most popular teasers and upcoming adverts, from Volkswagen going Jamaica style to supermodel Kate Upton washing a car:
Volkswagen Super Bowl 2013 Game Day Commercial | Get In. Get Happy
Kate Upton’s Washes the new Mercedes-Benz CLA
Budweiser Black Crown – Arrival
Doritos express checkout teaser
Pepsi’s Super Bowl Commercial teaser 2013
Grandpa Goes Wild – 2013 Taco Bell Game Day Commercial Teaser
MiO Fit 2013 Big-Game Ad Teaser – ‘BLEEP’
Kia Super Bowl Ad 2013 “Space Babies” teaser
Audi Big Game Commercial teaser – Prom
Which is your favourite Super Bowl 2013 commercial teaser?