Does your website receive any traffic from Twitter? Can you draw any conclusions about what users prefer to tweet about?

With Twitter’s web analytics tool, you can soon find out. Twitter web analytics is currently in beta and will be released to the public in a few weeks from now.

The new tool is powered by Backtype, a social analytics company acquired by Twitter earlier this year.

A free web analytics tool measuring tweets

Twitter’s web analytics tool will assist webmasters and publishers to understand how tweets impact traffic to a website. Users will also be able to find out:
-How much of our content is shared on Twitter?
-How much traffic comes from Twitter?
-How do Tweet buttons perform?

A webmaster API for Twitter Web Analytics will also be provided in the coming weeks.